I designed and built the website for Decor Smart of New Jersey, a permanent Christmas lighting company based in Middlesex, New Jersey. The design highlights their premium lighting installations and seasonal services with a warm, inviting look, and it is set up to turn visitors into quote requests.
The goal
Permanent lighting is still a new idea for many homeowners. The site needed to explain it quickly: LED lights that stay on the house year-round and are controlled from an app, so the colors can change for any holiday or celebration. It also needed to show that Decor Smart serves more than homes, with work for property managers, businesses and municipalities.
What I built
The home page opens with a large photo of a lit house and the headline Permanent Christmas Lights, with a Get a Quote button and a phone number in the header. An About section follows, then four service cards: semi-permanent Gemstone Lights, municipal lighting, bistro lighting and landscape lighting. A See Our Work gallery and a section on why to choose the company close the page.
Each service has its own page. The Gemstone Lights page covers architectural and seasonal lighting, the app that controls the system, a project gallery and a set of animated examples of lighting effects such as chase, fade and fireworks. The municipal lighting page is written for towns, covering public spaces, special events, energy efficiency, safety and maintenance, with a gallery of project photos.
Built to convert
Every page has a short path to an inquiry. A Request a Quote page handles new projects and a separate contact page handles general questions, so each kind of message goes to the right place. The phone number is a tap-to-call link, and the Middlesex address sits under the logo in the header.
The services page gathers all four offerings in one place, each with its own link to request a quote.
